A small practice, by design.
Gabel Advisory works with independent dental and aesthetic clinics in Australia, on the point where most complex cases are decided: the days after the consultation.
We take on very few clients at a time, so each clinic gets the full weight of the work. Intake is limited and every request is reviewed individually.
What we build for a clinic.
Content architecture
The structure behind what your clinic says, in the order patients need to hear it.
Conversion psychology
Why a patient hesitates after a consultation, and the wording that moves a considered decision forward.
Script and hook design
First-contact and follow-up scripts your team can use as written.
Sales-closing systems
A written process for your team, from the end of the consultation to a booked start date.
Concept demonstrations.
Short examples of the kind of wording we write. Illustrative only: every client’s materials are written in the clinic’s own voice.
Consultation follow-up
“Thank you for coming in. Your plan and the next step are saved for you here.”Same day, day three, day ten. Each message does one job.
First-contact script
“Thanks for getting in touch. What made you look into this now?”The first question tells the team what the patient needs next.
Objection reframe
“That’s a fair thing to want time on. What would help you feel sure?”Acknowledges the hesitation without offering a discount.
Written work, delivered quietly.
All recommendations arrive in writing, on a schedule that respects a clinic owner’s time. Nothing needs a diary slot.
Deep work
Time spent on your clinic’s situation, not on meetings about it.
Efficiency
Short written briefs your team can act on the same day.
Discretion
Your numbers and methods stay private. Nothing is published or shared.
The foundation
Our frameworks draw on established case-acceptance and patient-communication principles, adapted for the Australian market.
The standard
Every strategy is built with Australian health advertising rules (Ahpra) in mind from the first draft, and checked before a clinic uses it.
Questions, answered in writing.
Who do you work with?
Independent dental and aesthetic clinics in Australia, mainly where treatment plans are complex and patients take time to decide.
Do we need to schedule calls?
No. Everything is written and delivered on a schedule that suits you. Nothing needs a diary slot.
Will our patients hear from you?
No. The wording is written for your clinic and your team sends it, in your clinic’s voice.
How many clinics do you take on?
Very few at a time. Each request is reviewed individually, and we reply in writing.
Is the advice compliant with Australian rules?
Every strategy is built with Ahpra health advertising rules in mind from the first draft and checked before a clinic uses it.
Request an introduction.
Tell us about the clinic and what you would like to change. New clients are reviewed individually, and we reply in writing.
Prefer email? strategy@getgabel.com